Marketing Affects of Noodles by Radio Advertisement on the Consumption of Noodles (Rumpum) in Nepal

Abstract

This paper is projected brunt of advertising burning up of noodles in Nepal. Advertising is a part of everyday life for everyone, hence it is difficult to escape them even if we never go through the television program or listen to the FM[Frequency Modulation] radios or read newspaper or magazines. We would still by bombared with the advertisements through billboards at the highways shopping complex,BusPark, crossway posters in the shops and offices and pamphlets in the wall. More than that advertising is in the form of the leaflets too. The sponsor is notorious by his company’s name or brand name or both. By an aid, the sponsor is not identified and it is not paid for its use of media in which it has appeared then the significance point is considered to be publicity by qualitative and quantatively study too.