Green Product Purchase intention in Malaysia

Farida Bhanu, Tan Chin Hooi

Abstract


The purpose of this study is to identify the key factors influencing green product’s purchase intentions of the population of Malaysia, specifically in the town of Petaling Jaya in the state of Selangor. It also aims to enhance the relationship between green product purchasing intention and its antecedents such as price, quality and advertisement. The research design chosen for this research is quantitative and data were collected from 150 respondents residing in same state through questionnaires survey.

The statistical results showed that without existence of environment knowledge as moderator variable, there are no significant relationship between independent variables (perceived price, perceived quality and advertisement endorsement) and dependent variable (green products purchasing intention).  The research proved that environmental knowledge play a significant role in moderating the relation between price and purchase intention, quality and purchase intention and advertisement and purchase intention.


Keywords


Consumer Purchase Intention; Perceived Price; Perceived Quality; Advertising Endorsement.

Full Text:

PDF

References


Alwitt, L.F. and Pitts, R.E. (1996).Predicting purchase intentions for an environmentally sensitive product.Journal of Consumer Psychology, Vol. 5 No. 1, pp. 49-64.

Aman, A., Harun, A. and Hussein, Z. (2012). the Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable, British Journal of Arts and Social Sciences, 7(2).

Anderson, D., Burham, K. and Thompson, W. (2000). Null Hypothesis Testing: Problems, Prevelance and an Alternative, Journal of Wild Life Management, 64(4).

Anonymous (2010). Green products: Using sustainable attributes to drive growth and value Sustainable business solutions. Retrieved June 20, 2014 from http://www.pwc.com/us/en/corporate-sustainability-climate-change/assets/green-products-paper.pdf.

Anonymous (2014), Data Analysis.Retrieved June 20, 2014 from http://learntech.uwe.ac.uk/da/Default.aspx?pageid=1409.

Ansar, N. (2013). Impact of Green Marketing on Consumer Purchase Intention, Mediterranean Journal of Social Sciences, 4 (11).

Azizan, S.A.M. and MohdSuki, N. (2013).Consumers’ Intention To Purchase Green Product: Insights from Malaysia, pp. 1129 – 1141. Malaysia, IDOSI Publications.

Banyard, P. and Flanagan, C. (2005)./ Ethical Issues and Guidelines in Psychology.Routledge.

Borkar, R. (2011). Types of Social Influence. Retrieved July 12, 2014, from http://www.buzzle.com/articles/types-of-social-influence.html

Bui, M. and Loyola, H. (2005). Environmental marketing: a model of consumer behavior..

Chan, R.Y. K. (2001). Determinants of Chinese Consumers’ Green Purchase Behavior.Psychologyand Marketing, Vol. 18(4): 389–413

Cheah, C. M. (2009).A study on consumers green purchasing intention. Masters thesis. Malaysia: College of Business, University Utara Malaysia.

Choi, E. and Kim, S. (2013). Consumer Purchase intensions, International Journal of Smart Home, 7 (1).

Cochran, W.G. (2007). Sampling Techniques. 3rd ed. India: Wiley Pvt Ltd.

Cohen, J., West, S.G,Cohen, P.,.and Aiken, L.S. (2013). Applied Multiple Regression/Correlation Analysis for the Behavioural Sciences. Routledge.

Cooper, D. R. and Schindler, P. S., (2011) Business Research Methods.11th Edn.McGraw Hill, 746 pages.

Cottrell, A. (2011), Regression Analysis: Basic Concepts. Retrieved June 20, 2014 from http://users.wfu.edu/cottrell/ecn215/regress.pdf.

Delaney, K. (2008). Clean Home Green Home: The Complete Illustrated Guide to Eco-Friendly Homekeeping. Globe Pequot.

Deloitte (2009).Finding the green in today’s shoppers: Sustainability trends and new shopper insights, pp. 4 – 26. U.S.A.: GMA.

Denscombe, M. (2007). The Good Research Guide. 3rded. McGraw-Hill International.

Dobson, A., and Lucardie, P. (Eds.). (2002). The politics of nature: Explorations in green political theory. Routledge.

Dodds, B. (2003). Managing customer value: Essentials of product quality, customer service, and price decisions. University Press of America.

Elham, R. and Nabsiah, A. W. (2011).Investigation of green marketing tools' effect on consumers' purchasebehavior.Business Strategy Series, Vol. 12 Iss: 2, pp.73 – 83

Ferrante, J. (2012). Sociology: A Global Perspectve.8th ed. Cengage Learning.

Gratton, C. and Jones, I. (2010). Research Methods for Sports Studies.2nd ed. Taylor and Francis.

Jackson, S.L. (2010). Research Methods: A Modular Approach. 2ndEdn.Cengage Learning.

Jackson, T. (2002). International HRM: A Cross Cultural Approach.SAGE Publications.

Larsson, S. and Khan, M. (2011), A Study of Factors That Influence Green Purchase. Retrieved June 20, 2014 from http://www.diva-portal.org/smash/get/diva2:614312/FULLTEXT02.pdf.

Lee, C. H., Heng, Y. L., Jian, A. Y. and Hasan, M. A. (2012).Assessing Determinants of Green Purchase Intention, pp. 25 – 30. Malaysia: Multimedia University.

Lee, K. (2008). Opportunities for green marketing: Young consumers. Marketing Intelligent and Planning, 26, 573-586. http://dx.doi.org/10.1108/02634500810902839

Lehman, A. (2005), JMP ForUnivariate and Multivariate Statistics: A step by Step Guide, Cary, NC.

Loux, R. (2008). Easy Green Living: The Ultimate Guide to Simple, Eco-Friendly Choices for You and Your Home. Rodale.

Madu, C. (2001). Handbook of Environmentally Conscious Manufacturing, pp. 190 – 199. U.S.A.: Kluwer Publishers.

Matas, A. and Jorgen, S., (2011). Generating research questions through problematization. Academy of management review, 36( 2), pp:247-271.

Morel, M. and Kwakye, F. (2012), Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector.Retrieved June 20, 2014 from:http://umu.diva-portal.org/smash/get/diva2:553342/FULLTEXT01.pdf.

Nejati, M. and Nejati, M. (2010).Global Business and Management Research: an international journal, pp. 323 – 335. U.S.A.: Universal Publishers.

Nizam, N.Z., Mansor, N., Mukapit, M. and Yahaya, S.N. (2011).Factors Influencing Customers’ Decision To Buy Green Product Design in Malaysia, pp. 362 – 368. Malaysia:University Technical Malaysia Malacca.

Ottman, J. (1992a). Sometimes consumers will pay more to go green.Marketing News, pp. 6-16.

Ottman, J. (1992b). Green Marketing: Challenges and Opportunities for the New Marketing Age, NTC

Petley, J. (2003). Advertising.Black Rabbit Books.

Polonsky, M. J. (1994). An Introduction To Green Marketing. Electronic Green Journal, 1(2)

Preston, M. (2009).Practically Green: Your Guide to Ecofriendly Decision-Making. F+ W Media, Inc.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Journal of Progressive Research in Social Sciences

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright © 2014 Journal of Progressive Research in Social Sciences. All rights reserved.

ISSN: 2395-6283.

For any help/support contact us at editorial@scitecresearch.com, jprsseditor@scitecresearch.com.