Customers Preference Towards Four Wheelers

V. Mathan Kumar, Dr.R. Velmurugan

Abstract


Car industry in India faces stiff competition. In order to survive in the competitive scenario manufacturers have understand the features considered by the customers before purchasing a car. Thus, an earnest attempt has been made in this study to understand the customer preference before purchasing a car. The result of the study disclose that customers give due importance for look and style, transmission, availability of spares and mileage.


Keywords


Customer Preference; Four Wheeler; Car Industry.

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References


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